Experiential Marketing

freshii

Experiential Marketing

freshii

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Project Details

Client
freshii

Assignment
Events & Experiential

Service
Creative, Production, Staffing, Direct Mail

freshii is on a mission to bring healthier, convenient and affordable food options to consumers everywhere. Karmory led an experiential marketing campaign that played a big role in establishing their customer base in the Back Bay – Boston freshii franchise.

The Karmory team designed, planned, implemented and staffed the Grand Opening celebration on Marathon Monday. By developing and providing public relations media outreach and direct mailing campaigns, residents and businesses have been drawn to this location. The team even designed bright green footprints that were printed and placed on sidewalks throughout the city, leading customers to the freshii doors.

freshii is gaining strong attention in the local market with attention being given to them by the Boston Business Journal Bostinno, and Boston Magazine.