Experiential, Digital, Social, CRM, OOH
Referred to as the “Disneyland for Bikers”, Bruce Rossmeyer’s Harley-Davidson (BRHD) is the world’s largest Harley-Davidson dealership. Its 109,000 sq. ft. showroom is located at Destination Daytona, in Ormond Beach, FL. BRHD is host to two major annual biker events: Biketoberfest and Daytona Bike Week, drawing more than 750,000 attendees and shoppers to its location annually. The Karmory team has been integral in planning, staffing, and implementing marketing campaigns for both BRHD events.
Karmory’s work on BRHD’s marketing strategy has resulted in the design and placement of various billboard campaigns. The Karmory team helped develop and manage daily social media campaigns and contests, and also designed and placed daily Google AdWords for the store and around both annual events.