Bruce Rossmeyer’s Harley-Davidson
Bruce Rossmeyer’s Harley-Davidson (BRHD) is the world’s largest Harley-Davidson dealership. Its 109,000 sq. ft. showroom is located at Destination Daytona and referred to as the “Disney Land for Bikers”. BRHD is host to two major biker annual events: Biketoberfest and Daytona Bike Week drawing more than 750,000 attendees and shoppers to its location annually. The Karmory team has been integral in planning and implementing marketing campaigns for these two events which Karmory has staffed for BRHD.
Karmory’s work on BRHD’s marketing strategy has resulted in the design and placement of various billboard campaigns. The Karmory team has developed and managed daily social media campaigns and contests. Karmory additionally designed and places daily Google AdWords for the store and the annual events.